"Build it and they will come!" This is the belief of many who build a website and automatically assume customers will come. This couldn't be further from the truth! Just consider that there are over 1 billion of web pages on the internet.
Driving customers to your site takes work and some planning.

Take the true story of Planmaker Business Plan Software. As reported in a similar story at businesslead.com, after hearing that more computer software is sold on the Internet than any other type of product, they figured a Web site would be an easy way to increase sales. However, one month after the site opened, they attracted only ten visitors and ZERO total sales!

To turn things around, they hired Webster Group International, a company that specializes in driving traffic to Web sites. Webster Group listed Planmaker's site in Internet directories and on search engines. It persuaded Web sites that deal with software or business to add links to Planmaker's site. It submitted the site to as many reviewers as possible. Result: In four months, Planmaker generated tens of thousands of dollars in sales from its Web site and also increased sales through its normal retail channels.

Do you need to hire experts for your website? No, if your budget does not alow it, try these nine methods to bring in more traffic & customers to your website:

1. You must get prominent listings on search engines and in Web directories. The key word here is prominent. When Alta Vista returns 1,000,000 listings to someone searching for your type of product, the last thing you want is to be # 999,999. You want to be in the first page of results. For most Web sites, search engines and directories are the most important sources of qualified visitors. They account for 70 percent or more of the visitors to many sites.

2. Rent or collect "opt-in" e-mail addresses and e-mail invitations to your prospects. "Opt-in" lists consist of people who have asked to receive e-mail about a specific subject. One country music site rented three separate e-mail lists of country music fans, combined them, and e-mailed an announcement about a country music contest. Within eight hours, 11.6 percent of

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