Integrating Your Web Site into Your Total Marketing Strategy



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be a distributor.

RULE 4 ? The technology IS complicated! Don?t let anyone convince you that it is not. However, we can all learn new tricks and find the right web site consultants to guide us through the process. Beware of people selling you too much too soon. Interview a number of web masters before hiring anyone.

RULE 5 ? It is impossible to build a web site business without sharing your idea with someone. It could be a banker, an angel investor, or a strategy consultant. You will need help somewhere along the way.

THE MESSAGE - What?s in it for the visitor? Remember it?s not about you, it?s about them and what you can do to help them.

THE DESIGN - The image of your web site should not be left to amateurs. Treat it just like you do your business cards or other marketing collateral. If it looks unprofessional, your visitor will question the professionalism of your company.

THE PLAN - Integrate your web site marketing strategy in with the entire marketing plan for your business. Remember that it is merely a piece of the marketing pie and a single component of a larger strategy


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